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Poopootom

Descriptions

Before We embark on logo design, We must understand what a logo is and what it is supposed to do. A logo identifies a company or product via the use of a mark, flag, symbol or signature. A logo does not sell the company directly nor rarely does it describe a business. Logos derive their meaning from the quality of the thing they symbolise, not the other way around – logos are there to identity, not to explain. In a nutshell, what a logo means is more important than what it looks like.

To illustrate this concept, think of logos like people. We prefer to be called by our names – Poopootom, Tom, Tom- rather than by the confusing and forgettable description of ourselves such as ‘the guy who always wears pink and has blonde hair’. In this same way, a logo should not literally describe what the business does but rather identify the business in a way that is recognisable and memorable.

It is also important to note that only after a logo becomes familiar does it function the way it is intended to do, much like how we must learn people’s names to identify them. The logo identifies a business or product in its simplest form. Here are 10 vital tips you need to consider on your way to the perfect logo.

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Technology

Adobe Photoshop, illustrator, Corel Draw

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